Our Story
Radaelli was founded in 1886 in Milan. An historical flower boutique at the heart of Milan’s fashion district, representing one of the city’s excellences.
The artisan touch is a heritage passed through generations. Giuseppe Sironi has been the creative heart of Radaelli since 1959. His unique touch has been many times recognized. In 1990 he won the prestigious contest Le Floralies de Gand for his unique Azaleas, right after chosen by Queen Paola to decorate her residence.
Among Giuseppe Sironi’s beloved clients there have been during the years Valentina Cortese, Maria Callas, Grace Kelly and Ava Gardner.
Today Marco Sironi is Radaelli’s head flower designer. After completing his studies in Geneva at Ecole d’horticolture de Châtelaine-Lullier, in 1975 he decided to follow his father’s path and over the years has developed a fine taste in flower arrangements, always keeping the unique Radaelli’s touch. Radaelli’s client list includes everyone on the Milan fashion scene, yet we believe every creation is unique and we guarantee a personalized consultancy to every client. Every day we offer hand-crafted bouquets and artisanal compositions with meticulous attention to details and premium quality materials.
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